Sony Electronics debuts Alpha 7R VI camera, FE 100-400mm F4.5 GM OSS G Master lens

Sony Electronics introduced the Alpha 7R VI, the sixth generation of its Alpha 7R series. Built on the series’ legacy of leading resolution, this full-frame mirrorless camera pairs an approximately 66.8 effective megapixel back-illuminated, fully-stacked Exmor RS CMOS sensor with the new BIONZ XR2 engine. The camera will be released in June for $4.499.99 USD.

Sony also introduces the XLR-A4 XLR adaptor to expand on-camera audio capabilities for professional productions, including 32-bit float recording. Released in June, it will be priced $779.99 USD.

“The Alpha 7R series stands for image quality you can trust on screen, in print, and in the most demanding conditions. The Alpha 7R VI takes that further with the speed, intelligence, battery life, and viewfinder quality our creators have been asking for. Every decision strengthens what this series does best and makes it work harder for the people who rely on it,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc.

Alpha 7R VI Key Features

• 66.8 MP (approximate, effective) full-frame, fully-stacked Exmor RS sensor with up to 16 stops of dynamic range and reduced noise in the mid-sensitivity range
• Precise 5-axis optical image stabilization delivering up to 8.5 stops at the center and 7.0 stops at the periphery
• Auto White Balance powered by visible light and infrared (IR) sensor and deep-learning illumination estimation, for stable natural color in shaded or indoor scenesBIONZ XR2 engine with integrated AI processing unit and approximately 5.6x faster sensor readout than the previous model, enabling blackout-free continuous shooting at up to approximately 30 fps delivering up to 60 AF/AE calculations per second with AF/AE tracking
• Real-time Recognition AF+ (Plus) with skeletal-based human pose estimation and tracking, for reliable focus on fast-moving subjects including athletes and dynamic scenes
• New NP-SA100 high-capacity battery (2670 mAh) supports up to 710 still images via LCD monitor or 600 via viewfinder (CIPA standard), reducing battery changes during extended shoots
• Approximately 9.44M dot OLED viewfinder with a DCI-P3 equivalent color gamut and 10-bit HDR—maximum brightness is approximately three times higher than conventional models for clear visibility in bright environments
• Effective heat management allows uninterrupted 8K movie recording up to 120 min
• Dual USB Type-C ports for simultaneous charging and data transfer; illuminated rear buttons for low-light operation
• Magnesium alloy for a lightweight and durable body; 4-axis multi-angle LCD monitor for flexible shooting angles; mode-dial “Memory Recall” links shooting setups to customizable buttons
• Supports Sony’s Camera Authenticity Solution, including the C2PA standard, enabling verification that still images and videos were captured with a camera (not AI-generated
• 8K 30p recording with 8.2K oversampling and full frame 4K 60p and 120p recording without crop
• Dual Gain Shooting, a first in the Alpha series, optimizes sensor performance to reduce noise losing shadow detail for smooth gradation and wide latitude
• Redesigned in-camera stabilization expands the roll-direction compensation range by 2x; Dynamic active Mode delivers smooth and steady handheld
• 32-bit float audio internal recording in camera when paired with the XLR-A4 XLR adaptor, eliminating the need for fine adjustment on location

XLR-A4 XLR Adaptor

• Supports in-camera digital audio recording with up to 4-channel; XLR microphones, such as the ECM-778 (up to 2ch), and connects 3.5 mm stereo mini jack microphones (2ch stereo) via the Multi Interface (MI) Shoe
• Dual AD converters digitize microphone signals across a wide dynamic range, capturing quiet ambience through loud action with clarity
• Records digital audio at up to 96kHz 32-bit float 4ch on compatible cameras^[2], fully leveraging high-end XLR microphone quality. The 32-bit float format eliminates the need for fine gain adjustment on location, significantly reducing the risk of audio distortion
• Lower profile height design and a reinforced chassis structure compared to the XLR-K3M, supporting stable shooting across on-location scenarios
• Supplied shoe audio extension cable allows placement up to approximately 60 cm from the camera; side routing minimizes interference with rigs and accessories
• USB Audio Class 2.0 compatible; functions as a 96 kHz 24-bit 2ch audio interface when connected to a PC for on-site audio monitoring and editing

Optional accessories for Alpha 7R VI (sold separately)

• Rechargeable Battery Pack NP-SA100- High-capacity battery with InfoLITHIUM functionality, delivering approximately 1.3x the power capacity of the NP-FZ100 Z-series battery. Integrates with camera power management to optimize endurance and thermal behavior. Includes an in-camera battery deterioration indicator. Available June 2026 Price: $119.99 USD, $169.99 CAD
• Vertical Grip VG-C6- Ergonomic grip for comfortable vertical or horizontal shooting, housing up to two high-capacity SA-series batteries. Dust- and moisture-resistant construction, equivalent to the camera body. Available: June 2026 Price: $459.99 USD, $649.99 CAD
• Battery Charger BC-SAD1- Dedicated charger for the SA-type battery NP-SA100. With a USB Power Delivery source of 45 W or higher^[15], charges two batteries simultaneously in approximately 115 minutes or one battery to 80% in approximately 55 minutes and full charge in approximately 85 minutes. Displays battery pack deterioration status during charging. Available: June 2026 Price: $139.99 USD, $199.99 CAD
• DC Coupler DC-C2- Provides stable continuous power via an external USB Power Delivery source of 100 W or higher a USB-C® to USB-C cable.^] Available: June 2026 Price: $149.99 USD, $209.99 CAD

FE 100-400mm F4.5 GM OSS G Master

Sony also introduced the FE 100-400mm F4.5 GM OSS, the newest addition to its flagship G Master lens series for full-frame Alpha E-mount cameras. Covering a 100-400 mm focal range with a constant F4.5 aperture, the lens delivers exceptional resolution and bokeh that define the G Master series, along with high-precision autofocus (AF) up to approximately 3x faster than the FE 100-400 mm F4.5-5.6 GM OSS. Weighing approximately 65 oz. (1,840 g) with an internal zoom structure, its stable weight balance offers highly mobile shooting capabilities. The FE 100-400mm F4.5 GM OSS gives wildlife, birding, sports, and photojournalism creators the speed, reach, and image quality to capture decisive moments in any environment, expanding their creative possibilities. The FE 100-400mm F4.5 GM OSS will be available in June 2026 for approximately $4,299.99 USD and $5,599.99 CAD.

Key features

• Resolves fine detail across the full 100-400 mm zoom range, even wide open at F4.5
• Optical design featuring newly developed ED XA (Extra-low Dispersion extreme aspherical), XA (extreme aspherical), two Super ED (extra-low Dispersion), and three ED glass elements, effectively controlling multiple aberrations including chromatic and spherical aberration to achieve exceptional resolution from center to edge across the entire zoom range
• Nano AR Coating II reduces ghosting and flare for high-contrast results in backlit conditions
• 11-blade circular aperture with precision spherical aberration control produces the signature G Master bokeh
• Constant F4.5 maximum aperture eliminates exposure shifts while zooming
• Compatible with optional teleconverters³ for focal lengths up to 800 mm or 1,200 mm in APS-C mode
• Four custom-optimized XD (extreme dynamic) Linear Motors, a floating focus mechanism, and the latest AF algorithms deliver AF speeds up to 3x faster^1,2 with approximately 50 % improved subject tracking
• Fully compatible with Alpha 9 III continuous shooting at up to 120 fps⁵ with AF/AE tracking